Privacy
Cookie policy
Last updated: 27 August 2026
In short
The site uses strictly necessary storage, which you cannot refuse because the site does not work without it, and our own audience measurement, whose data goes nowhere. Everything else — Google Analytics, Google Ads, Meta — starts only if you consent, and stops the moment you withdraw that consent.
What “cookie” means here
The law does not refer only to cookies, but to any storage of information on your device — including localStorage, which we use for our own measurement. That is why the table below covers all of it, not just cookies in the strict sense.
Strictly necessary
Basis: Art. 4(5)(b) of Romanian Law 506/2004 — no consent required
| Name | Who sets it | Purpose | Lifetime |
|---|---|---|---|
| asko_consent | oferte.asko.ro | Remembers what you chose in the privacy banner. | 6 months |
| asko_admin | oferte.asko.ro | The sign-in session for the admin panel. Set only for employees who log in. | 12 hours |
Audience measurement (our own)
Basis: Legitimate interest in our own statistics, under the audience measurement exemption. It can be switched off at any time.
| Name | Who sets it | Purpose | Lifetime |
|---|---|---|---|
| _asko_vid | oferte.asko.ro (localStorage) | Counts unique visitors, so that a return visit is not counted as a new person. It contains no identifying data. | 13 months, not extended |
| _asko_ses | oferte.asko.ro (localStorage) | Groups the pages you view into a single visit. | 30 minutes of inactivity |
| _asko_ft | oferte.asko.ro (localStorage) | Records where you first arrived from, so we know which channel brings enquiries. | 13 months |
Analytics
Basis: Consent
| Name | Who sets it | Purpose | Lifetime |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 (Google Ireland Ltd.) | Aggregated audience statistics: pages visited, time spent, the path to an enquiry. | up to 13 months |
Marketing
Basis: Consent
| Name | Who sets it | Purpose | Lifetime |
|---|---|---|---|
| _gcl_* | Google Ads (Google Ireland Ltd.) | Measures whether an enquiry came from an advert, and from which one. | up to 90 days |
| _fbp, _fbc | Meta Platforms Ireland Ltd. | Measure the results of Facebook and Instagram ads and allow them to be shown to people interested in cars. | up to 90 days |
Why our own measurement does not ask for consent
Our own audience measurement relies on the exemption recognised by the European Data Protection Board in Guidelines 2/2023 on art. 5(3) of the ePrivacy Directive, and set out in detail by the French authority in deliberation no. 2020-091. The exemption is not automatic: it applies only if the measurement stays strictly statistical and strictly internal. We have kept to every condition, and we list them so you can check:
- the data stays with ASKO INTERNATIONAL S.R.L. and is not passed to any third party, for any purpose;
- we do not track you across other sites and we do not combine this data with other sources;
- the identifier has a fixed lifetime of 13 months from creation — it is not extended on each return visit;
- audience data is deleted automatically after at most 25 months;
- the IP address is not stored in the clear: it is irreversibly transformed by a keyed cryptographic function before being stored;
- location stops at city level; we do not use precise geolocation;
- we do not build individual profiles and we do not use this data to show you adverts;
- you can object in one click, from the button above, without giving a reason and without losing access to anything.
If any of the conditions above were no longer met, we would move the measurement under explicit consent. Until then, the choice to switch it off remains available to you at any time.
Transfers outside the European Union
Google and Meta may also process data in the United States. The transfer takes place on the basis of the EU–US Data Privacy Framework (the European Commission adequacy decision of 10 July 2023), to which both companies are certified, supplemented by the standard contractual clauses. These transfers happen only if you have consented to analytics or marketing.
How to change your choice
From the “Cookie settings” button above, or from the footer of any page. Withdrawing consent is as simple as giving it and does not affect the lawfulness of processing beforehand. You can also delete already stored items at any time from your browser's privacy settings.
Questions
Write to us at {email}. The details of how your personal data is processed, the rights you have and how to exercise them are in the privacy policy.